Congrats! You’re in a show! Now’s the time to leverage the power of social media to build your networks and career. In this workshop, former ARTnews editor and digital strategist Robin Cembalest explains how to craft your message, disseminate it on social media platforms and attract the interest of journalists, curators, collectors and other influencers. She’ll review tactics and best practices for Twitter, Facebook and Instagram, and offer advice on keeping momentum going after the show opens. 

Add these skills and insights to your toolkit as you prepare for a scheduled show, a future show or the launch of a new project. Participants are encouraged to bring and share their questions as the workshop will include a Q&A session to address specific concerns and scenarios. 

• The workshop will be hosted on Zoom. Attendees will receive a Zoom link via email.

• A portion of all proceeds will be donated to the NAACP LDF.

• Ticket: $30

• Purchase ticket: LINK

About the Facilitator:

An early art-world adapter to social media and the former longtime editor of ARTnews, Robin Cembalest has spent her career helping arts professionals to communicate effectively. Over 16 years at the helm of ARTnews, she shepherded the century-old magazine into the digital era, training generations of interns, writers and editors. In 2014, she launched her business Robin Cembalest Editorial Strategies, helping art-world clients to craft digital content strategies and offering professional training webinars directly to the public. An award-winning investigative journalist who has published widely in the art and mainstream press, Cembalest is best known today as @rcembalest, handle of her popular Instagram and Twitter feeds.