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The Price is Right

Pricing your artwork doesn't have to be terrifying, mysterious or emotional. Let us empower you with the right information! There are certain criteria to determine how you price your work so you are not jeopardizing your future market/sales or under/over valuing your work. Let us guide you through the proper protocol for pricing. We will lay out a variety of pricing structures with plenty of time to answer individual questions and help you determine the right price for you. 

Facilitated by Courtney Childress and Audra Lambert, founding members of Ninth Street Collective.

The workshop will be hosted on Zoom. Attendees will receive a Zoom link via email. 

A portion of all proceeds will be donated to the NAACP Legal Defense and Educational Fund, America’s premier legal organization fighting for racial justice.

Early bird pricing: $20 through August 1 with code NSC20.

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About the Facilitators:

Courtney Childress co-founded yours mine & ours gallery in the Lower East Side of New York in 2016. Previously she was the Director of Life on Mars Gallery from 2015-2016. She worked for On Stellar Rays from 2010-2015, starting as an assistant and working her way up to Director at the gallery. During this time, seven of the artists in the gallery had major museum acquisitions and exhibitions, the gallery was written about by the New York Times, Art in America and Artforum. She has curated many exhibitions, most recently Tell Me Again by Eliot Greenwald at SPRING/BREAK Art Show, New York, NY (2019); Static Limit by Esther Ruiz at yours mine & ours, New York, NY (2017); Water Sports by Todd Bienvenu at yours mine & ours, New York, NY (2017); Touching in the Dark - Mandy Lyn Ford and Sarah Faux at yours mine & ours, New York, NY (2016); 60 Minutes at Vanity Projects, New York, NY (2015) & Vanity Projects, Miami, FL (2015); and No Name at On Stellar Rays, New York, NY (2013). Courtney has worked on independent projects with Sarah Oppenheimer, JJ PEET, Rochelle Feinstein, Joan Snyder, Julia Bland and others. She received her MFA from State University of New York at Purchase (2011); Post-Baccalaureate from the School of the Museum of Fine Arts Boston (2009); and her BFA from the University of Alabama in (2008). 

Audra Lambert is an independent curator and art critic based in New York City and Founder/Editor-in-Chief of ANTE.mag, focused on under-the-radar contemporary art. Audra is Founder/Chief Curator of Antecedent Projects (2014), a New York City-based curatorial consultancy focused on site-specific projects. Her current curatorial project, Hey, Wow: Works by Oded Halahmy, remains on view at the Yeshiva University Museum through March 2020, with recent curatorial projects at La Esquina NYC and Fountain House gallery. She has curated exhibitions with the New York City Parks Department's Arsenal Gallery (2017), FLUX Art Fair (2016), White Roof Project (2015) and more. Audra served as Curatorial Manager for Art in Odd Places 2018: BODY, and contributes to HuffPost Arts & Culture, A/D/O Blog, Americans for the Arts, Artefuse and Quiet Lunch, among others. 

Ninth Street Collective is a group of art administrators, gallerists, curators, writers and critics who want to help artists succeed. With a focus on professional development, we offer one-on-one consultations with artists in-person and online, and serve as a hub for resources for artists. For more information about the collective and its members, please visit www.ninthstreetcollective.com.

The NAACP Legal Defense and Educational Fund, Inc. is America’s premier legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans. LDF also defends the gains and protections won over the past 75 years of civil rights struggle and works to improve the quality and diversity of judicial and executive appointments. For more information, please visit www.naacpldf.org.